Charlotte, North Carolina, marketing agency CRAFTED aimed to be the go-to agency for manufacturing firms that shared their passion for and commitment to well-crafted products.

CRAFTED’s challenge was to communicate its unique purpose into a point of view in a way that would capture the attention of and resonate with its buying audience, many of whom had engineering backgrounds. It also needed to tell its story in a way that would differentiate it from other marketing agencies serving the manufacturing industry.

Helena partnered with CRAFTED’s founder and chief creative officer Rob Hawse to develop a communications approach tailored to the engineering perspective, increasing their client’s ability to understand and advance their organization’s marketing agenda.

Contact: Rob Hawse | rob@craftedagency.com | 704.342.2101