Michael LaVista is founder and CEO of Caxy Interactive, a Chicago-based software development firm that works with fintech, manufacturing, healthcare, HR tech, higher education, nonprofit, and startup companies to create outcome-based software. Over the past 20 years, Michael has acted as strategic advisor to dozens of CIO, CTOs, and CEOs on the development, evolution, and repair of mission- and business-critical software and so understands those roles as well as the problems and challenges they face.
Worked with author to develop book concept and content strategy that would deliver maximum value to technology executives.
Developmental Editing / Writing
Developed and iterated book concept, which centers on in-depth interviews with 19 technology executives across industries. Distilled their advice into seven “superpowers” and developed author essays expounding on those powers. Parsed through over 50 interviews to extract content appropriate to book’s controlling idea and structure.
Managed copy editor, art directed book cover and book interior design, engaged expert for assistance with indie publishing tasks, secured permissions, and more. Kept author engaged and on task.
Created back cover copy including author bio.
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Learn more at makemesuperpowered.com.