Entrepreneur Ed Goyette wanted to write a book to help parents unlock the passion in their kids and foster relationships between them through a specific process of reaching out to professionals already successful in their careers. He had helped both his children explore different professions and in both cases develop relationships that have led not only to clarity about what fields they are interested in pursuing but also phenomenal connections to influential people that will serve them throughout their lives.

BOOK idea development

Ed was clear on the core message he wanted to convey, the problem was he didn’t have any success stories to share that weren’t from his family or close friends. I recommended he take the next year to create a presentation and get out on the speaking circuit and start the coaching business so that he had client success stories to include in the book.