“This is the third business book I’ve done for you and I have to tell you…they’re all so different!” This is a direct quote from my rock star copy editor Candice, upon completing work on my last book project, Home Service Millionaire by Tommy Mello. Yes. They are. But why? The principles are basically the …
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A Book is a Project
There’s an old adage that says the best time to plant a tree is 10 years ago, and today. If you’re inclined to write a book, now is always the best time to get started. The problem is…days, weeks, months, and maybe a couple years go by and you don’t find time to work on …
So You Want to Write a Non-Fiction Book…
So you want to write a non-fiction book? Awesome. Well, how exactly are you going to do that? If your friends and family are saying stuff like, “Just start writing!” or “Just get the ideas down, you can organize them later!” or “If you build it they will come!” Don’t listen to them. If you …
A Book Knows What it Wants to Be
Your book already knows what it wants to be. The question is…will you listen? If you’re inspired to write a book, there’s something you know or have experienced that you feel the need to share with the world. Especially if this is your first book, you’re going to be tempted to copy the structure of …
Your Book: If you write it wrong, it’s tough to fix.
So you want to write a book. All you have to do is crack open a new Word doc and just start typing, right? Erm….no. Failure to take time to plan out your book and execute to that plan can make it tough for even the most experienced editor to fix it later. Here is …
Mining Intuition
In 1885, 22 year-old Louis Bouchez, my great grandfather, immigrated to America, leaving his family in Paturages, Belgium and the mines of the Pays Noir region of France, never to return. He went to live in Pana, a coal town in central Illinois, and gained employment as a laborer at the Penwell Coal Mining Company. In my …
Maximize the Impact of Your Content With A Strong Point of View
A strong point of view, consistency and confidence necessary for content to make a lasting impression with prospects, influencers and the market. Impact. It means to impinge or make contact especially forcefully. And as a business leader, you have it, especially when it comes to your people. But when it comes to impacting your external …
The Senselessness of Expecting Bad Writing to Convince Prospects Your Offering is Good
The sophistication and quality of your communications must equal or exceed that of your offerings and level of expertise. Or else. The content on your website or blog has two main jobs: 1. To confirm your expertise to the prospect who has seen your work or who has been referred there by one of your clients or …
A Book of Work
The image at left is of a Belgian “livret d’ouvrier” issued to my great grandfather in 1874 by the province of Hainaut. Livret des ouvriers were official “work booklets” issued by the local government in France and Belgium throughout the 19th century. Workers were required to submit these booklets to their employers, who used them to confirm …
Bit His Lip Off
The following is an account of an event involving my second great grandfather (or his brother-in-law, see below) assembled from a series of articles in Laramie and Cheyenne newspapers. Links to sources appear below. Laramie, Wyoming (July 24, 1889) — At 9 p.m on July 23, Mike Coughlin, a rolling mill man who is really a responsible …