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“This is the third business book I’ve done for you and I have to tell you…they’re all so different!” This is a direct quote from my rock star copy editor Candice, upon completing work on my last book project, Home Service Millionaire by Tommy Mello. Yes. They are. But why? The principles are basically the …
There’s an old adage that says the best time to plant a tree is 10 years ago, and today. If you’re inclined to write a book, now is always the best time to get started. The problem is…days, weeks, months, and maybe a couple years go by and you don’t find time to work on …
So you want to write a non-fiction book? Awesome. Well, how exactly are you going to do that? If your friends and family are saying stuff like, “Just start writing!” or “Just get the ideas down, you can organize them later!” or “If you build it they will come!” Don’t listen to them. If you …
Your book already knows what it wants to be. The question is…will you listen? If you’re inspired to write a book, there’s something you know or have experienced that you feel the need to share with the world. Especially if this is your first book, you’re going to be tempted to copy the structure of …
So you want to write a book. All you have to do is crack open a new Word doc and just start typing, right? Erm….no. Failure to take time to plan out your book and execute to that plan can make it tough for even the most experienced editor to fix it later. Here is …
My grandfather was the son of a 10th generation Belgian coal miner. Ten that we know of, it could be 15 or 20 as men have been mining in the low country of Belgium since coal was discovered there at the end of the 12th century. The graphic below reflects the Belgian tradition that the …
In 1885, 22 year-old Louis Bouchez, my great grandfather, immigrated to America, leaving his family in Paturages, Belgium and the mines of the Pays Noir region of France, never to return. He went to live in Pana, a coal town in central Illinois, and gained employment as a laborer at the Penwell Coal Mining Company. In my …
A strong point of view, consistency and confidence necessary for content to make a lasting impression with prospects, influencers and the market. Impact. It means to impinge or make contact especially forcefully. And as a business leader, you have it, especially when it comes to your people. But when it comes to impacting your external …
The sophistication and quality of your communications must equal or exceed that of your offerings and level of expertise. Or else. The content on your website or blog has two main jobs: 1. To confirm your expertise to the prospect who has seen your work or who has been referred there by one of your clients or …
Imagine for a moment that you are the owner of an apple orchard. You want to raise your profile with the community of people who buy apples or know people who buy lots of apples, and so you’ve decided to start a blog. What can you talk about? Well, of course, you can talk about …