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So you want to write a book. All you have to do is crack open a new Word doc and just start typing, right? Erm….no. Failure to take time to plan out your book and execute to that plan can make it tough for even the most experienced editor to fix it later. Here is …
A strong point of view, consistency and confidence necessary for content to make a lasting impression with prospects, influencers and the market. Impact. It means to impinge or make contact especially forcefully. And as a business leader, you have it, especially when it comes to your people. But when it comes to impacting your external …
The sophistication and quality of your communications must equal or exceed that of your offerings and level of expertise. Or else. The content on your website or blog has two main jobs: 1. To confirm your expertise to the prospect who has seen your work or who has been referred there by one of your clients or …