Rob Toomey, had several non-fiction book ideas and wanted someone who could provide a sounding board and help clarify and validate his ideas.

BOOK IDEA DEVELOPMENT

Within just a few calls, I was able to identify the core message Rob wanted to convey and then help him to see it. Our conversations, which took place periodically over about a year, allowed Rob to gain absolute clarity on what he wanted to say and how best to deliver it, and provided him with the core messaging needed to validate the idea with others to determine if there was sufficient need and interest in the topic.