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When it comes to sentence and paragraph transitions, I want you to think of the game Barrel of Monkeys. Barrel of Monkeys is a toy developed in the mid-1960s that is now sold by Milton Bradley / Hasbro. The game consists of a plastic barrel containing 10 plastic monkeys with arms going in opposite directions. …
If you are thinking of writing a book—or even in the middle of writing one—and you don’t yet have a forum that allows you to connect with your target audience, you’re not alone. In book parlance, this forum is called an author “platform.” A platform is important for many reasons but especially so if you …
Most client writing problems I encounter are actually thinking problems. The biggest problem is they haven’t taken the time to identify a point of view, i.e., decide what they really think about a topic so they can communicate that clearly to the reader. Instead, they “kitchen sink” it and assume the reader will sort it …
Avoid using passive voice unless…you know what you’re doing. Unintentional or careless use of passive voice bogs writing down and damages the reader’s experience. Used strategically, however, it can be super useful. A good example of this is in the blurb I posted on Thursday where I said, “The job of a business book is …