Maximize the Impact of Your Content With A Strong Point of View

A strong point of view, consistency and confidence necessary for content to make a lasting impression with prospects, influencers and the market. Impact. It means to impinge or make contact especially forcefully. And as a business leader, you have it, especially when it comes to your people. But when it comes to impacting your external …

A Sustainable Content Approach

Imagine for a moment that you are the owner of an apple orchard. You want to raise your profile with the community of people who buy apples or know people who buy lots of apples, and so you’ve decided to start a blog. What can you talk about? Well, of course, you can talk about …