Want help writing a great business book? Let's talk. Email me
I’m having a fabulous experience right now helping two professors get out a book on AI and machine learning for marketers. They are both brilliant and personable and respectful, not just of each other’s expertise but mine, too. As you can imagine, given the topic, it’s a bit of a beast, but the book is …
There are many ways to write a book and one approach many of my corporate and academic clients like is to work out the book contents by creating a series of presentations and then delivering them to a live audience. What’s nice about this approach is that you can get immediate feedback on your ideas. …
So you want to write a book. All you have to do is crack open a new Word doc and just start typing, right? Erm….no. Failure to take time to plan out your book and execute to that plan can make it tough for even the most experienced editor to fix it later. Here is …