How to Work with a Co-Writer

You want to write a book but intuitively you know you’re never going to make it happen on your own. You probably don’t even know why, so I will tell you.  You don’t have the 500 hours (or more) over 18 months (or more) or the inclination to devote that much time to turning your …

Five Things to Think About Before You Agree to Co-Author a Book

I’m having a fabulous experience right now helping two professors get out a book on AI and machine learning for marketers. They are both brilliant and personable and respectful, not just of each other’s expertise but mine, too. As you can imagine, given the topic, it’s a bit of a beast, but the book is …