The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing

Recognizing a gap in the books and articles on AI and Machine Learning as it pertains to marketing, Raj Venkatesan, Ronald Trzcinski Professor of Business Administration, Darden Business School at the University of Virginia and Jim Lecinski, Clinical Associate Professor at the Kellogg School of Management at Northwestern University, teamed to write The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, which aims to provide a reference frame for marketers to include AI in their customer and brand strategy and provide an "AI Canvas" marketing managers can use to transition their traditional marketing strategies to AI driven marketing strategies. Published by Stanford University Press on May 18, 2021.

DISCOVERY

To establish the controlling idea (aka the "north star") of the book, a discovery engagement was initiated which resulted in a controlling idea statement, book mission statement, and a working table of contents.

BOOK CONCEPT DEVELOPMENT

Participated in weekly calls (10 months) to hone book concept based on the authors' thought leadership and the feedback they received from numerous presentations on the topic to the primary target audience of Chief Marketing Officers (CMOs), and others.

DEVELOPMENTAL EDITING / WRITING

Contributed to research; provided guidance on content sequencing; suggested adjustments in chapter contents based on how the material unfolded; assisted authors with the construction and writing/editing of chapters.

KNOWLEDGE MANAGEMENT

Created and facilitated the maintenance of tracking documents to provide easy retrieval of hundreds of research sources.

BOOK PROPOSAL

Worked with the authors to craft a robust book proposal that resulted in serious consideration by three top tier academic publishers.

Publisher Coordination

Worked with acquiring editor from Stanford University Press to ensure permissions and other production requirements were met.

Buy The AI Marketing Canvas by Raj Venkatesan and Jim Lecinski on Amazon.

 “I worked with Helena on a book project. She is fantastic. If you are looking for someone to help develop a non-fiction business book, she is amazing. Knowledgeable, diligent, a great writer & project manager…and importantly easy to work with, professional and affable. Helena has my highest recommendation–just terrific!”

Jim Lecinski, Associate Professor of Marketing at Northwestern University and co-author, The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, Stanford Business Books; 1st edition (May 18, 2021)

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“Helena is an excellent and accomplished book strategist. She helped me develop a book soup to nuts. I enjoyed working with her. The entire project was organized well, she was very skilled at taking the authors’ perspectives and converting them into a book text. Helena would also bring her own research into the project to enhance the authors’ ideas with data from secondary research. She has an amiable personality and it was a pleasure working with her. I highly recommend her for your future book projects.”

Raj Venkatesan, PhD, Professor, Darden School of Business, Academic Director, MSBA, University of Virginia and co-author, The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing, Stanford Business Books; 1st edition (May 18, 2021)