Complete business stories unite your strategic ideas with emotion, leading to human connections, trust, and actions that drive business results.
The problem is that much of what many people — including some marketers — are calling stories aren’t really stories at all. That’s because to qualify as a story, according to story master Robert McKee, the narrative must in some way, at some point, express how and why life changes. (You can read more of Mr. McKee’s insights in this article on HBR.org.)
Some of these impostors are purely rhetoric. (Most presentations, case studies, and white papers fall into this category.) Others try harder to fool you through emotional cheap shots delivered through seductive vignettes or coercive narratives.
We can help ensure what you’re putting out there as stories actually are stories, and relevant, meaningful, and effective ones, at that.
To discuss how we can apply our business storytelling expertise to increase the effectiveness of your business communications, contact us.