Client Stories

The Agency For The Well-Crafted

Helena is a great partner to work with. Unlike a lot of writers, she goes to great lengths to understand what you and your company stand for before beginning her work.  This foundational understanding guides her as she works in partnership with you to create communications that are meaningful to your audience and that inspire them to act. Helena’s genuinely curious nature also makes the process fun and engaging. Some of my best conversations about my vision have been with her. — Rob Hawse, President / CO, CRAFTED


Charlotte, North Carolina marketing agency CRAFTED aimed to be the go-to agency for clients who shared their commitment to well-crafted products and services.

CRAFTED’s challenge was to translate its unique purpose into a point of view that would capture the attention and imagination of its buying audience, most of whom had engineering backgrounds. They also needed to tell the business story in a way that would differentiate them from other marketing agencies serving the manufacturing and maker industries.

To achieve this, Executive Words partnered with CRAFTED to develop a communications approach that ensures both marketing and engineering perspectives are addressed, increasing clients’ ability to understand and act on proposed marketing initiatives.

  • Brand POV and messaging workshop
  • Website copywriting
  • Thought leadership content development (blog posts)
  • Case studies
  • Presentation support and report writing
CONTACT: Rob at | 704.342.2101 | WELL-CRAFTED.COM


Trusted e-Commerce Advisors

Executive Words’ Helena Bouchez enabled us to reframe the way we think and talk about the value The Good creates for its clients, resulting in our ability to communicate our expertise in a voice that is both authentic and authoritative, and to which our market has responded very positively.  — Jon MacDonald, President, The Good

The GoodPortland-based digital agency The Good was looking for help developing content that would establish them as thought leaders for e-commerce for outdoor and athletic brands and experts on the active lifestyle consumer.

The Good had already created several assets offering genuinely helpful content to their buying audience. The problem was that they were written in a way that did not accurately reflect how smart and strategic the firm actually was.

Executive Words worked with The Good to revise existing content so that it better reflected its point of view and strategic thinking and partnered with firm leaders to create additional content and reports. We then identified an internal resource who was already a good writer and provided him with a series of 1-1 live editing sessions, enabling The Good to create top quality content in-house — always the goal.

  • Brand POV workshop
  • Writing and editing
  • Writing mentoring/coaching
  • Research report development/editing
  • Book concept development and content advisor
CONTACT: Jon at | 503.488.5935 | THEGOOD.COM


Transforming Healthcare Marketing

Helena has an inherent understanding of how to approach and connect with media sources and deep insights into the radical changes that are impacting public relations and branding strategies. Above all, though, she gets results. Meaning primarily, landing targeted opportunities such as guest blog posts, interviews, speaking engagements. In the end, that’s what matters most. — Chris Bevolo, President, Interval

Joe Public Doesn't Care About Your Hospital by Chris BevoloMinneapolis health care marketing firm Interval was looking to raise its profile with healthcare marketing executives and healthcare influencers.

To achieve this, we partnered with Interval to identify, pitch, and secure speaking engagements with national and regional healthcare marketing organizations and pitch, edit, and place bylined articles and guest blog posts, as well as interviews in local business publications.

This process enabled Interval to become known for its unique point of view on transforming healthcare marketing, and led to the development of the  2011 book, “Joe Public Doesn’t Care About Your Hospital,” which we also edited and helped to promote.

CONTACT: Chris at | 612.465.9842 | THINKINTERVAL.COM